PLAIN ENGLISH MARKETING
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ONE ARTICLE A MONTH
6 ARTICLES
Newest first
PAID ADS
5 MIN
What $500 of Google ads actually buys a plumber
Clicks, calls and cost per job, with the real numbers from three trades customers.
Sam Reyes, Oct 2026
Paid Ads $299/mo
REVIEWS
4 MIN
How to answer a bad review without losing the next customer
The four-sentence reply we use, and the one word never to write.
Jordan Park, Oct 2026
SEO $299/mo
WEBSITES
6 MIN
Five pages every local business website needs, and nothing else
Home, services, about, reviews, contact. Why the sixth page usually costs you customers.
Priya Nair, Sep 2026
Website $499
SEO
5 MIN
Your Google Business Profile is your real homepage
Most customers never reach your site. Here is the twenty-minute fix for the listing they do see.
Jordan Park, Sep 2026
SEO $299/mo
CONTENT
4 MIN
The blog post that books appointments (and the one that does not)
Answer the price question. Skip the industry news. A worked example from a hair salon.
Priya Nair, Aug 2026
SEO $299/mo
PAID ADS
3 MIN
Why we will not take a cut of your ad spend
The incentive problem with percentage-of-spend pricing, and what we charge instead.
Sam Reyes, Aug 2026
Paid Ads $299/mo
Everything in these articles, done for you, from $299 a month.